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IBUS160 Japan's Automakers Face Endaka: Analysis and Recommendations International Business is a risky business. There are many obstacles and challenges to overcome, yet despite this, companies are lured into it by potential profits. One great risk for companies is the fluctuation of interest rates. Since the collapse of the Bretton Woods fixed exchange rate agreements in 1973, where global currencies were "pegged" against the dollar, most currencies were allowed to float in a supply and demand …

…is fuel efficient, cheap, and most importantly has an unlimited amount of aftermarket parts for customization. I come from Southern California where cars are a part of the culture. It seems like everyone drives a Honda Civic, yet everyone seems to have a different car because the mass availability of custom parts. No other mass produced car today can completely be remodeled cheaply and effortlessly like the Honda Civic. That is product differentiation. ------------------------------------------------------------------------ **Bibliography**