Jamba Juice case
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…beverage options and snack foods like power bars or muffins, they would probably make a much higher profit. To establish itself from other juice bars in the area or the bars that might follow, Jamba Juice needs to differentiate themselves using many promotional strategies, such as, store atmosphere, coupons or giveaways, good quality, good products and flavors, etc. By incorporating all of these strategies, Jamba Juices has a much higher chance of becoming a success.
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