Essay Database

Executive Summary The IMC Plan that we have constructed consists of all of our objectives that we must consider and approach during our entire campaign. We have clearly identified all of the major components required to achieve our goal of promoting the Mazda3 to our target audience. Our main focus is to communicate the benefits of the Mazda3 through personal selling and event sponsorship. We will be completing this task by installing a temporary booth …

…target market segmentation. We believe that there is high probability that the Windsor Mazda Dealership would use this plan. Of course we would have to utilize our main connection to the Windsor Mazda dealership( Talal Rafih) to propose our campaign. References To produce our IMC Plan we only used one reference (www.Mazda.com). The campaign we created was simple and allowed us to implement all our ideas without a need to use many references.