Internet Advertising
Internet Advertising
There are two primary ways to advertise on the Internet:
1.Register your Web site with major search engines so Internet
visitors can find you.
2.Place an "ad banner" for your site on another Web site that has a
lot of traffic (viewers). Ad banners allow viewers to link to your
site when they click on the banner.
Internet Advertising Advantages
Relatively cost-effective. The costs can also be independent of
the size of the …
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…Disadvantages
Internet advertising should not be approached in a vacuum.
Instead, it should be one component of a comprehensive Internet
Marketing strategy.
Although the popularity of the Internet is rising remarkably, it is
difficult to gage the impact of advertising on the Internet.
The range of costs to advertise on the Internet can vary greatly. It
is best to compare a number of highly-frequented sites to
determine the best way to spend your advertising dollars.
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