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Introduction The Internet has transformed not only the book industry, but the travel industry as well. Where traditional travel agents have been slow to realize, the industry is information based. People have information regarding their destinations and when they want to take a trip before they begin. What they desire to find is an available seat, at a certain price. The Internet has made it easier for consumers to get their travel information as well …

…travelers of gate changes, delays and departure and arrival information. Conclusion Like Amazon, Priceline.com and Nortwest.com have enabled them to use their customer knowledge, reduce expenses and provide new services. However, all new innovations in the travel industry come at a price. In this case, the traditional travel agent suffers. Seeing that the rate of online ticket reservations is growing steadily, traditional travel agents must change. Or else, they will be left behind.