International success
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ago it was just a tiny hamburger stand off a highway in California. Any small business can learn a great deal from what Ray Kroc accomplished. He is the American dream.
References
Daniel Cross. 1996. Forbes: The Greatest Business Stories of All Time.
John Wiley and Sons Pub.
60 Minutes. 1999 (Television Production) American Broadcasting Corporation.
Ray Kroc, Robert Anderson. 1990. Grinding It Out: The Making of McDonalds. St. Martins Press, Inc.
McDonalds Homepage (2001). [On-Line].
http://www.mcdonalds.com
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