International Marketing Strategy: A TGI BUSINESS CASE FOR CAMEROON
Date Submitted: 09/10/2006 00:44:46
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (2905 words)
Category: / Business & Economy / Marketing and Advertising
Length: 11 pages (2905 words)
TGI
Brief Description of TGI
TGI (Target Group Index) is a fast-growing, global network of single-source market research company. They provide invaluable, comparable product, brand, media, attitudinal and demographic data for 57 countries across 6 continents. TGI was first started in Great Britain in 1969 to provide the advertising and media industries with a means of describing target groups for the broad spectrum of consumer goods and services. Importantly it also allows the identification of potential strategies for …
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…office 2004. [Online] Available: http://www.fco.gov.uk/servlet/Front?pagename=OpenMarket/Xcelerate/ShowPage&c=Page&cid=1007029394365&a=KCountryProfile&aid=1019501174254
IMF 2005, 'Cameroon'. [Online] Avaolable: http://www.imf.org/external/country/CMR/index.htm
UNECA 2005 Publication: Striving for Good Governance in Africa: Synopsis of the 2005 AGR, p. 20. [Online] Available: http://www.uneca.org/agr/
UNECA 2005, 'Economic Report on Africa 2004', p. 39. [Online] Available: http://www.uneca.org/ERA2004/
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