Impact of e-commerce Upon Strategy in the Art Industry
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… the business. For example, pre-internet and e-commerce, the core competence of the artist was doing the work. The success of the business rested largely in the hands of the artist. Sales and marketing activities were left to the galleries to contend with. Now, the artist must become a marketer, understanding the complexities associated with customer relationship management.
Shared vision: Finally, the artist must establish a grand vision for the business
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