How Greengrocer has implemented electronic commerce in their business
Date Submitted: 09/10/2006 06:09:58
Category: / History / European History
Length: 7 pages (2019 words)
Category: / History / European History
Length: 7 pages (2019 words)
Greengrocer.com.au has implemented e-commerce in their business through the internet services (AOL) in order to connect customers, suppliers, and partners. Consumers need to feel comfortable and confident with the online systems, from getting the information about the products, ordering, paying, tracking to receiving the products (Barnett and Alexander, 2003, cited in Kurnia and Schubert, 2004, pp. 1-18). In order to create that comfort and confidence, Greengrocer has adopted the following,
1. Offers a money back guarantee …
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…the grocery industry and its manufacturing suppliers.
<Tab/>Competitive advantage - to adopt e-commerce practices in order to stay competitive and to obtain competitive advantage of low cost.
<Tab/>Customer relationship - greengrocer.com.au has developed a closer relationship with their customers over the internet than if they were doing business with them in person (http://www.ecommerce.treasury.gov.au/documents/AttractMoreCustomers.PDF, 2000).
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