Holden purchase. A description of my buying decission process when purchasing a holden astra
Date Submitted: 09/10/2006 00:37:42
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (814 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (814 words)
The Holden Astra
With a bumper sticker saying, "I'd rather push my Ford than drive a Holden", the 1988 Holden Astra came bearing down Albany highway, making a solid 110 km/h. Suddenly, and for no good reason the breaks were slammed and the hand break was pulled, wrapping the car nicely around a pole. The driver, none other than Obi, was drunk, and the owner of the car, which was me, was on holiday in Pakistan.
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…satisfied with my car, and the way it preformed. Yet a better follow-up should usually be applied, even though it was a used car.
As a conclusion we can see that I had a lot of involvement in the decision making when I bought this car. The involvement from marketers varied for the five different steps, where some did a good job of influencing in some steps, while I had little influence in other steps.
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