Harley Davidson Posse Ride.
Date Submitted: 09/10/2006 03:07:30
Category: / Social Sciences / Sociology
Length: 12 pages (3205 words)
Category: / Social Sciences / Sociology
Length: 12 pages (3205 words)
Outline
* Posse ride II History/development
* Current marketing method
- Holistic marketing approach
- Radical marketing policies
* Evaluation of Relationship marketing in the posse ride
* Improvements for the posse ride
* Conclusive summary
* Exhibits and references
Executive Summary:
A Harley-Davidson motorcycle is more than just a mode of transportation. So, while Harley Davidson is dedicated to continuous innovation, it has to opt for evolution to preserve the features that make a Harley Davidson exclusive - Posse …
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…lt;Tab/>Meet with customers face to face.
4.<Tab/>Use market research cautiously.
5.<Tab/>Hire only passionate missionaries.
6.<Tab/>Love and respect your customers.
7.<Tab/>Create a community of consumers.
8.<Tab/>Rethink the marketing mix.
9.<Tab/>Celebrate uncommon sense.
10.<Tab/>Be true to the brand
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