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All areas of commerce and communications use the graphic arts. Graphic artists include two groups of visual communicators: illustrators and graphic designers. Illustrators create the entire spectrum of commercial artwork for reproduction, and graphic designers create all types of visual communication in print and digital Media. As experts in their fields, client must communicate their needs and objectives to graphic artists in terms of the product and the market. The artist and client discuss the …

…The Graphic Artist Guild, established by graphics artists, is mandated by its constitution to monitor, support and foster ethnical standards in all dealings between artists and buyers. The Code of Fair Practice was to uphold existing law and tradition to define ethnical standard for business practices and professional conduct in the graphic communications industry. The Graphic Artists Guild's National Grievance Committee seeks to improve professional relations between artists and buyers to exclude misunderstandings and disputes.