Girl Scouts Case Analysis
Date Submitted: 09/10/2006 01:24:28
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1518 words)
Category: / Business & Economy / Marketing and Advertising
Length: 6 pages (1518 words)
Current Situation
<Tab/>Today there are approximately 3.6 million Girl Scouts in the U.S. (GSUSA), including over 2.7 million girls and nearly 900,000 adult members, most of who are volunteers. Membership is open to girls starting at age 5 through age 17. Membership is at an all-time high. Due to specific target initiatives, growth in 1999 was especially strong among Hispanic and African-American girls.
<Tab/>GSUSA is part of a larger organization …
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…communicating in the same ways, a Girl Scout who had to move to a different state, would feel like she could step right in to another troop and not have to learn everything a "different" way and parents may feel more comfortable continuing to volunteer their time if they knew the values of this Local Council are the same as the last.
Recommendations
We recommend that the GSUSA accept the alternative #1, #2, #3, or #4 (written out) because...
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