Get to No
The summary of "Getting Past No"
(0) Introduction
Each of us has to face tough negotiation with an irritable spouse, an ornery boss, a rigid
salesperson, or a tricky customer. Under stress, even kind, reasonable people turn into angry, intractable
opponents.
In order to reach a mutually satisfactory agreement in an efficient and amicable fashion, this book
introduces us the strategy of breakthrough negotiation. The breakthrough strategy is counterintuitive: it
requires us to do the opposite …
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…the BATNA that is described in the book.
After reading this book, I realize that it is possible to remove obstacle in the negotiation and
achieve the win-win results. Even drive a bargain with a car dealer, I could use strategies taught by the
book, too. Negotiation is the art. I seldom notice that before. This book provides me the practicable
strategies and sharp examples that will help me to improve my relationship with others.
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