Garden Burger Marketing Plan (it's a good one!!!!!)
Joseph P. Milazzo
November 11, 1999
Gardenburger Case Analysis
Marketing 6000
Executive Summary
Gardenburger Incorporated is the leading developer, producer and marketer of meat-substitute burgers in the United States. This company was founded in 1985 in response to the public's growing interests in diet, health and fitness. Gardenburger is addressing this need. It is the industry leader in all distribution channels and has brand awareness unrivaled by its nearest competitors. The company plans on making the Gardenburger brand synonymous …
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…Available: www.gardenburger.com/our_co/prf_lrgshare.html
Gardenburger On-line. (1998). Gardenburger: Our Co.: Industry Facts and Figures. [On-line]. Available: www.gardenburger.com/our_co/industry.html
Hong, L. (personal communication, November 1, 1999)
InvestQuest On-line. (1999). Worthington Foods, Inc. Industry Comparables. [On-line]. Available: www.invest.quest.columbus.oh.us/InvestQuest/w/wfds/main/wfdsic.htm
Marlow, B. (1998). Worthington Foods Expects to Extend Leadership. [On-line]. Available: www.sddt.com/~columbus/library/98/03/13/taf.html
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