Formal Business Report on PEST Analysis.
Date Submitted: 09/10/2006 05:05:21
Category: / History / European History
Length: 4 pages (1004 words)
Category: / History / European History
Length: 4 pages (1004 words)
1.0 Terms of Reference.
This report, written for Chalem Westaby, aims to clearly set out what a PEST analysis is, and why it is important for organisations to conduct them, due on the 6/3/2006.
2.0 Procedure.
Information for this report was taken from journals, web-sites and other academic texts. You can find these texts in the reference section in the back of the report.
3.0 Findings.
In this section I aim to answer the question, what is a PEST …
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…gt;Johnson, Gerry; Scholes, Kevan (2002) Exploring Corporate Strategy, London.,p101-104
*<Tab/>Lines, David et al, (2001) The Complete A-Z of Business Studies, London p212
*<Tab/>5/3/2006, Marketing Environment, http://www.learnmarketing.net/environment.htm
*<Tab/>1/3/2006, PEST Analysis, http://www.netmba.com/strategy/pest/
*<Tab/>26/2/2006, SWOT and PEST Analysis, http://www.marketing-intelligence.co.uk/help/Q&A/question24.htm
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