Ferrari
Ferrari in my opinion is a company that right from the beginning was "build to last"(1), it was built to be the best in Europe. It's founder Enzo Ferrari was driven to develop the best (fastest) sports car possible not the most profitable. He was a clock builder, not a time teller so he developed traditions, he always wanted to be in the leading edge of automotive development; being a pioneer. That is why "so …
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…flows from the vision and energy of one man: Enzo Ferrari.
Works Cited
1 Build to last. James C. Collins and Jerry I. Porras. 1994
2 www.Ferrari.com
3 Business Week March 8,1999 pg 75
4 www.Ferrari.com
5 Business Week March 8,1999 pg 75
6 Build to last. James C. Collins and Jerry I. Porras. 1994
7 Business Week March 8,1999 pg 74
8 Business Week March 8,1999 pg 75
9 Business Week March 8,1999 pg 75
10 Business Week March 8,1999 pg 74
11 Business Week March 8,1999 pg 75
12 Business Week March 8,1999 pg 75
13 Business Week March 8,1999 pg 75
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