FACTORS THAT SHAPE TECHNOLOGY
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…have attempted to show an understanding of the meaning of the social shaping of technology, which rises from the idea of determinism and the contrast between technological determinism and social determinism.
The social shaping of technology can be understood to be the process where the various sectors of industry (designers, engineers, marketers, advertisers) combine knowledge and expertise to present a product to the general public for customisation or appropriation to suit their own individual requirements.
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