Eurodisney
EuroDisney opened in April of 1992, and was expected to be the biggest attraction in France. So what happened? Were the French not into Mickey Mouse, or were they not willing to adapt to American culture? Many reasons contributed to the initial failure of Disney, and it seems Disney underestimated their influence and popularity outside of the United States.
The Europeans, mainly the French, were not eager to pay $280 on a day at the park, swollen …
Is this Essay helpful? Join now to read this particular paper
and access over 480,000 just like this GET BETTER GRADES
and access over 480,000 just like this GET BETTER GRADES
…they want, maybe people don't want to see the same attractions as there is in Florida or California.
In conclusion, I don't think that Disney made a mistake by opening a Disneyland in Paris. Is believe that Disney made their mistakes by not knowing how to culturally adapt to the styles of Europe, and mainly French. They thought they could market to the French the same way as they do business in America or Japan.
Need a custom written paper? Let our professional writers save your time.