Essay Database

Advertising relies on the consumers interperation of their product or corprate image, but sometimes that interpretation is altered due to the context in which they appear. In order to prove how context can alter the interpretation of an ad I have chosen two advertisement images to compare. One advertising was done for the GAP franchise by a well known photographer Duane Michaels, and the other is an advertisement for the Altoid product by an unknown …

…directed towards an older, American culture due to the dress and race of the boy in the picture. They identify with just about anyone looking for fresh breathe. As you can see advertising can provide more than just a simple promotion in sales. In a world in which are bombarded with media we acquire many of our social cues from the media, so we must be aware to the influences in which they can provide.