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Businesses new and old are redefining the way commerce is done. Technology has always played an integral role in shaping the way work is done, the Internet refashions work through its unique capacity to promote efficiency, community and group action. The evolution of the Internet as a pervasive phenomenon means that the traditional ways of production, earning capital and use of skilled labour are no longer the primary determinants of the economy. In the face …

…their existing business process. The realisation of the importance of embracing ecommerce is evident through the Caribbean Ecommerce initiative spearheaded by the Caribbean Export Development Agency which has launched an ecommerce platform that makes it easy for governmental agencies and trade groups to form integrated marketplaces and for companies of any size to sell through those marketplaces and their own websites. However, this new marketplace has numerous opportunities as well as threats for the Caribbean.