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Does Subliminal Advertising Work? The year is 1957. Imagine you are sitting in a movie theater watching a movie that just came out. Halfway through the movie you get this sudden craving for popcorn. You get up and go buy some. After watching a little more of the movie you get thirsty for some Coca-Cola soda. Once again, you get up from watching the movie to buy some soda, then sit down and watch the rest …

…Subliminal messages are everywhere in advertising, you just have to look hard enough to find them. They are not very effective in their messages, but they are still attempted by large corporations to obtain an increase in their sales. Despite the large amounts of money poured into the subliminal campaign being launched by marketers to manipulate your lower realm of perception and thinking, subliminal advertising has been proven over and over again to be ineffective.