Direct Mail Marketing
…
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…will continue to use this medium and many others to target audiences for effective advertising.
Bibliography
Books
Frequency measures of content factors in magazine and newspaper advertising: A. P. Rademeyer
Marketing: Etzel, Michael, J., Stanton, William, J., and Walker, Bruce, J.
Contemporary Advertising: Arens, William, F.
The Design of Advertising: Nelson, Roy, P.
Recruiting Effects of Army Advertising: James N. Dertouzos, J. Michael Polich
Web Sites
www.cnn.com
www.cnet.com
news.yahoo.com
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