Description and Analysis of the Business Situation
Part I: Description and Analysis of the Business Situation
A: Introduction
Traditionals is a fine clothing store for men and women. I plan on offering fine premier clothing and accessories. I will showcase casual wear for men and women alike. I will also offer cocktail and formal attire for special occasions. Traditionals will be a one stop-shopping trip because we make our customers over from head to toe. We plan to offer a wide range …
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…take out local television ads, out-of-town radio and newspaper ads.
E: Place:
The channel of distribution for Traditionals will be Producer-Wholesaler-Retailer- Consumer. This is the most convenient type of distribution for the business and partnership. It will allow us to go to buyers markets the producer and wholesaler set up and choose the merchandise we wish to stock and sale. We, as the retailers, will then pass it on quickly and efficiently to the consumer.
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