Describe the major marketing research methods with which you are familiar. What kinds of insights do you envision from observational research for new product development?
Date Submitted: 09/10/2006 00:48:39
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (883 words)
Category: / Business & Economy / Marketing and Advertising
Length: 3 pages (883 words)
Qualitative observational research describes and classifies various cultural, racial and/or sociological groups by employing interpretive and naturalistic approaches. It is both observational and narrative in nature and relies less on the experimental elements normally associated with scientific research. Because the field of qualitative research is still evolving, the criteria and terminology for its evaluation are not yet agreed upon.
<Tab/>What is agreed upon is that qualitative observational research is …
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…profiling true customer satisfaction. Overall, becoming an incredibly practical tool.
Reference:
www.ethnographic-solutions.com "Anthropology"
www.ethno-insight.com Ethnographic Insight to Consumer Anthropology and Marketing Research
www.fetchbook.co.uk Abrams, Bill. "Observational Research Handbook: Understanding How Consumers Live with Your Product." May 2000.
www.asc41.com "Looking outside the box in research"
www.jumpassociates.com Articles: "Direct Observation." An outline on basic guidelines for approaching direct observation.
www.psyc.memphis.edu "Observational and Research Surveys."
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