DaimlerChrysler Corporation.
Date Submitted: 09/10/2006 03:02:26
Category: / Social Sciences / Psychology
Length: 18 pages (5038 words)
Category: / Social Sciences / Psychology
Length: 18 pages (5038 words)
1.0 Introduction
The DaimlerChrysler Corporation is a diverse international business that has many subsidiaries all around the world. Since the merger of Daimler-Benz and Chrysler Corporation in mid-November 1998 DaimlerChrysler has had many interesting things happening within their ranks. Between January 20, 1999 and March 5, 2001 DC has been sued by its number 1 shareholder, projected losses in the million to billion dollar areas, made joint ventures with its competitors, become the fourth largest provider of financial services, restructured some of …
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…last summer, forcing it to sell huge numbers of the older models at deep discount. Chrysler also underestimated demand for its popular retro-style PT Cruiser. They were unable to shift quickly from producing a car that's in demand from one that's not because of its inflexible assembly line. Standard & Poor's and Moody's Investors Service lowered their debt and credit rating for Daimler Chrysler, making it more expensive for the company to borrow money.
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