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As the world economy expands, customers have more choices for where they get their products and services. Satisfying customers is no longer enough. Even satisfies customers have many options that can easily attract them away from their current supplier. Retaining customers requires building loyalty, which not only includes customer satisfaction, but also and emotional response that keeps customers coming back for more, which is customer loyalty. This paper will discuss what customer satisfaction and loyalty …

…easily accomplish this by being genuinely happy and excited to talk with them. In conclusion, as service providers, it is crucial to remember that every contact made with a customer, be it face to face, locally, nationally, or globally, is a potential loyal customer. Customer service is neither a quaint notion nor a meaningless sentence in a corporate mission statement. As the marketplace Competition continues to intensify, customer loyalty is a matter for business survival.