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The Japanese have mastered the art of adopting desirable aspects of other cultures without compromising their own values, norms, and customs. The most critical of these that must be understood is maintaining proper etiquette. The Japanese have always been obsessed with form and therefore have created a strict code of behavior reinforced by the consequence of severe embarrassment if this code of etiquette is not maintained. It is almost necessary to have a personal connection …

…for their people, controlled business growth, and competitive superiority (Rowland, 33). These are placed as high as importance as profitability is. As seen in this paper, the Japanese have their own set of values and norms that reflect their culture. These set of expectations mat lead to one proving successful or result in failure among those representing a foreign business. One must always keep in mind that cultural compromises must be met to ensure success overseas.