Cross-cultural issues in web-design businesses
Date Submitted: 09/10/2006 03:39:30
Category: / History / European History
Length: 13 pages (3680 words)
Category: / History / European History
Length: 13 pages (3680 words)
Introduction
The purpose of this report is to show the understanding of major interpretations of culture, in the International business context.
To demonstrate the influence of different cultures internationally, we decided to focus upon the intercultural issues that Astra Design Company faces. Astra Co. is specialised in Web-design. We choose this field, as we believe that it is a field in which the importance of culture is specific and even a necessity in order to …
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Hofstede, G. (1991). Cultures and organizations: Software of the mind. London: McGraw-hill
Mead, R. (2004) International Management: Cross-cultural dimensions, Blackwell Publishing (3rd edition)
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