Cool Market
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…midst of this youth-marketing feeding frenzy, and the gradual colonization of the mind, the main focus of all cultural production is that precise frenzy, thus, marketing now holds the belief that it is culture. The problem with this is that the methods used by the corporations in their quest for cool, play off of the insecurities and self-doubts of its target audience. Peer pressure, once considered a social ill, is now the largest marketing ploy.
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