Consumer market research
Date Submitted: 09/10/2006 05:07:35
Category: / Social Sciences / Sociology
Length: 22 pages (6003 words)
Category: / Social Sciences / Sociology
Length: 22 pages (6003 words)
Executive Summary
This research is designed to increase strawberry producers and sellers' understanding of the factors influencing strawberry consumer's shopping behavior and the demand for strawberries so that they will be better able to make their own production and marketing decisions. The main purpose of this case study 'strawberry fields forever' is to gain a better understanding of the strawberry consumer market. The present case study involves a qualitative and quantitative research study of both …
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References:
Malhotra, N., Hall, J., Shaw, M., Oppenheim, P (2002). Marketing Research: an applied orientation. 2nd ed. Prentice Hall.
McDaniel, C., Gates, R. (1999), Contemporary Marketing Research, 4th ed. South-Western College Publishing
Electronic Source:
http://dictionary.cambridge.org/results.asp?searchword=survey
www.iland.net/~lemo/files/ladder.htm
www.strawbarryhom.com
http://www.sportsci.org/resource/design/design.html
www.virtualgroup.com
http://www.iamthebeatles.com/article1259.html
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