Consumer Behaviour - Product Line Extension (Billabong)
Date Submitted: 09/10/2006 00:28:42
Category: / Business & Economy / Marketing and Advertising
Length: 16 pages (4496 words)
Category: / Business & Economy / Marketing and Advertising
Length: 16 pages (4496 words)
1.0<Tab/>SECTION A
1.1<Tab/>PRODUCT INFORMATION<Tab/>
Original Brand Name of Product:
Billabong International
Product Class:
Surf Brand
Description:
Created by two avid surfers, Billabong is a brand designed by surfers, for surfers. In 1973, Billabong offered little more than a small range of surf wear: mainly surfboards and board shorts. But today, Billabong is a brand that encompasses the Australian surf culture by …
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