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This is a case about three different companies dedicated to the manufacturing of aircrafts. Those three major companies are: Boeing, Airbus Industry and McDonnell Douglas; each of one was struggling to produce enough aircraft to satisfy a seemingly unquenchable need for passenger and freight transport around the world, developed in this form many kinds of aircrafts in different models and styles. Airbus is a consortium of European aircraft manufacturers formed in 1970; Boeing Company was founded …

…companies have to take into account this situation. Strategic planning and long-term goals are needed, because you can't implement an overcapacity only to compete, it is not really competitive because that results in high costs for the company. If a company is "competitive" it doesn't mean that the price is the factor that makes it competitive all the situations around affects the competitiveness and there are different situations that we have to take into account.