Coca-cola vs Pepsi
Coca-Cola vs. Pepsi Co.: An International Battle
The soft drink industry has been engulfed by an ongoing cola war stemming from a long-time battle between Coca-Cola and Pepsi Co. Recently both companies have introduced their products to the foreign market, but in order for either company to turn a profit, there is a large amount of red tape they must cut before production can begin. This paper will examine the new markets and the roadblocks …
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…Eastern Europe." Sloan Management Review, Winter 1991: 82-93.
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"A Red Line in the Sand. "The Economist, 1 October 1994:86.
"Coke v Pepsi." The Economist, 29 January 1994: 67-8.
"Selling in Russia: The march on Moscow." The Economist, 10 March 1995: 65-6.
Http://www.pepsico.com
Http://www.cocacola.com
Http://www.nsda.org (National Soft Drink Association)
Http://www.economist.com
Http://www.mcspotlight.org
Http://www.newstimes.com
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