Citigroup Inc.
Citigroup Inc.
www.citigroup.com
Paul J. Adams
IS113E
Table of Contents
Identification of the Company 1
Name and Stock Exchange Symbol 1
Subsidiaries 1
Objectives and Goals of the Company 2
Business Involvement 2
Objectives 2
Goals/Mission Statement 3
Internal Structure and Operations of the Company 5
Board of Directors 5
Business Heads 5
Available Resources 6
Marketing and Advertising 6
External Environment of the Company 6
The Dow Jones Diversified Financial Index 6
Competitors 6
Rankings and Market Share 7
Competitive Factors within the Industry 7
Consumers of …
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