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Xerox Corporation, founded in 1906, is engaged in the document management business, offering an array of document products, services, and solutions. Being an icon of innovation for years (research carried out at Palo Alto Research Center) and a leader in the copier market, Xerox experienced decades of success. However, things drastically changed from the year 2000. Xerox's share price had fallen below $4, from a high of $64 a year earlier. Moreover, the copying and printing giants around the …

…by everyone. He should be given all the support, power and cooperation he needs so that he can make all the changes he want to improve the company's situation. Option2: However, Xerox should also consider a merger with other office product manufacturers like HP, Canon or Lexmark. This would surely improve the reputation, financial stability of the company by increasing the share value and would also result in easier financing, and possible substantial cost savings.