Case Study: Relationship Marketing Plan for Loewe
Date Submitted: 09/10/2006 01:17:37
Category: / Business & Economy / Marketing and Advertising
Length: 1 pages (327 words)
Category: / Business & Economy / Marketing and Advertising
Length: 1 pages (327 words)
WHAT IS RELATIONSHIP MARKETING?
Relationship marketing is a business philosophy which aims to develop strong relationships with a range of stakeholders, such as suppliers, media, intermediaries and public organisations, as well as with customers.
The concept emerged at the early 1980's.
LOEWE COMPANY PROFILE
Loewe AG is a German corporation with the headquarters in Kronach.
It is a audio/video technologies company which as well has partnerships and subsidiaries in other European countries such as; …
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…- Training offers according to corporate culture
- Newsletters about corporate information
- Organized feedback meetings
- Show special interest about problems
- Increased quality of service
- Special treatment
- Effective rewarding system
- Presence in technological B2B fairs (ex: CeBiT International)
- Team-building, orientation, brainstorming activities (for employees as well)
CONCLUSION
The most important thing is that LOEWE makes sure that it delivers satisfaction to the customers (before, during and after selling)
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