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Case Study Analysis: Southwest Airlines History Southwest Airlines, Originally Southwest Co. was conceived in 1968 by Rollin King and Herb Kelleher as a flight carrier to fly between 3 Texas cities. Southwest Airlines was started originally in Dallas, TX and is still headquartered there today. Although Southwest Airlines has had a small number of different executive officers, and presidents, none seem to have the universal impact and lasting influence of Herb Kelleher. It is under the organizational …

…that a merger of these to would in the words of Southwest Airlines "DING! Your Free to Move about THE WHOLE COUNTRY". References Investor Relations. (2005). Retrieved from Southwest Airlines Web site: http://www.southwest.com/about_swa/financials/investor_relations_index.html Southwest Airlines website, http://www.southwest.com Southwest Airlines Company Profile. (2005, May). Retrieved January 19, 2006, from Datamonitor Web site: http://www.datamonitor.com Useem, J. (2005, March 7). AMERICA'S MOST ADMIRED COMPANIES. Fortune, 151, Iss. 5; pg. 67, 3 pgs.