Captains Of Consciousness: Conformity in Workforce & Consumerism
Date Submitted: 07/26/2003 09:13:21
Category: / Society & Culture / People
Length: 1 pages (384 words)
Category: / Society & Culture / People
Length: 1 pages (384 words)
Captains Of Consciousness: Conformity in Workforce &Consumerism
Stuart Ewen's Captains of Consciousness depicts the American people, as a
class of malleable work force who must earn a living by selling their
labor, from the beginning of industrialization till the 1930s. Initially
capitalism is characterized with a source of ideas of progress and
development measured by the changes of the machine. Industrialization in
reality is the American people serving the corporations as work slaves for
…
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…out one's faults and discover products to improve
one's image. Ewen's harsh truth of how corporations use people in every
way in order to profit is correct. Corporations view people as the
workforce to assemble the products, the marketed audience, and consumers.
This is causing the individual to lose the sense of control of free will.
The individual is bombard with hidden message and undertones the choices
the person makes is not truly their own.
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