Callaway Golf Case
…
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…Environmental Issues
Strengths &
weaknesses
Regulatory Influences Internationality of the market Competitive Markets Market potential Market Size Linked to lifestyle
(insecurity)
Main strengths
Capacity for innovation
(Core Competence) 0 + ++ ++ + +
Strong and wholly controlled distribution system 0 ++ + + 0 0
Good Reputation
(Core Competence) + + ++ ++ + +
Good internal linkage
0 + + 0 0 0
Technological leadership
+ ++ ++ ++ ++ +
Weaknesses
Dependency on suppliers (Insufficient Integration) 0 - -- - 0 0
Stock price
0 - -- 0 0 0
2/0 7/2 8/4 7/1 4/0 3/0
6 Sources of Reference
5th semester Business Strategy, Course documentation, Kaefer, 2001
Exploring Corporate Strategy, 5th Edition, Johnson / Scholes, 1999
www.golf-research.com, 2001
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