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Business Objectives Business Size: Located in a high student traffic area, The Stationery Stop has easy access to its clientele. The business itself requires very little space for establishment and occupies only about 15 ft by 12 ft of space. The Stationery Stop is such a small organization, no facilities are required to maintain daily operations, there are no machines besides the cash register and a computer. There are no bathroom facilities provided because the business is …

…consumer comes first by ways of a total company effort (not just the marketing department). The marketing concept is viewed in terms of a longterm approach that is profit oriented as opposed to sales oriented. Target Market: The Stationery Stop's main target market is the student body of Heritage College. Other secondary target markets include the teachers at school as well as the nonteaching staff such as administrative employees, janitors, and cafeteria workers.