Big sky of Montana (SWAT Analysis)
Date Submitted: 09/10/2006 01:20:07
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1249 words)
Category: / Business & Economy / Marketing and Advertising
Length: 5 pages (1249 words)
Prepared By:
Ann Ivanishvili
Caucasus School Of Business
Course Name: Marketing Management
Spring 2005
Tbilisi, Georgia
Big sky of Montana
General Information:
Big Sky of Montana, Inc. is a medium-sized (11,000 acre, 2,000 beds) destination resort separated into two main areas: Mountain and Meadow villages.
Big Sky Resort was conceived and built by the late NBC newscaster, Chet Huntley. It first opened for skiing in December 1973. In 1976, Boyne USA Resorts purchased the resort and has owned and managed …
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…meals. If still this package is offered, it is necessary to set prices slightly below those of at other eateries, or just have a trial period or make packages flexible by settling the preferences while negotiating with the clients.
Conclusion
Hence the analysis above, it is recommended to mainly focus on the segment of Individual destination skiers and pursue the price policies taking into consideration all the attitudes and opinions of the selected market segment.
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