Bajaj india marketing plan
Date Submitted: 09/10/2006 01:54:50
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2599 words)
Category: / Business & Economy / Marketing and Advertising
Length: 9 pages (2599 words)
Summary
This assignment report reflects the marketing strategy of the Bajaj Auto, which is India's the biggest two and three wheeler industry. Successful market depends largely upon company's ability to manage its marketing programmers within its environment. The understanding of these environments is essential for the marketers to make future marketing plans. To cover market Bajaj Auto marketing division makes different marketing policies and for that market research is done. According to need, want and …
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…segmentation and targeting market it strengthen its position.
References
Books
Kotler, P., Armstrong, G., Brown, L., Adam, S., Chandler, (1994), Marketing (4th
Edition.) Prentice-Hall, Australia.
Miller, Layton, (2000), Fundamental of marketing, (4th Edition), McGraw-Hill, NSW, Australia.
Schultz, D., Tannenbaum, S., & Lauterborn, R., (1994), The new marketing paradigm. USA: NTC business book.
Electronics
www.bajajauto.com
www.indiainfoline.com
http://www.hoovers.com/bajaj-auto/--ID
http://www.rediff.com/money/2003/mar/15spec.htm
http://search.123india.com
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