Athletic Footwear Industry - Focus: NIKE
Date Submitted: 09/10/2006 00:28:48
Category: / Business & Economy / Marketing and Advertising
Length: 24 pages (6641 words)
Category: / Business & Economy / Marketing and Advertising
Length: 24 pages (6641 words)
1. Market segmentation is the selection of groups of people who will be most receptive to a product. The most frequent methods of segmenting include:
<Tab/>Demographic variables such as: age, sex, race, income, occupation, education and household status.
<Tab/>Psychographic variables such as: lifestyle, activities, personality and social class.
<Tab/>Behavioural variables such as: product benefits and product use patterns.
<Tab/&…
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…Edition, Prentice-Hall Inc, New Jersey.
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Market Segmentation, Targeting, and Positioning
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