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Women grapple with their perception of a ideal body because of society's imposed ideals. Women traditionally take on the submissive role and exist solely for the purpose of the male sexual fantasy. The Milk advertisements exemplify a stereotype of women in our society. To promote a product such as milk, the advertisers play on the fears of women as well as their need to be accepted by men to spark a consumer interest. One of …

…morals and advertising, if the two can logically coexist, form a constant cycle. A catch phrase common to all milk ads captures the reader. The probing question, "Milk. Where's your mustache?", commands you to answer why you are so ignorant and have not bought milk yet. By insisting that everyone must have a milk mustache, the company instills a fear of incompetence. Soon everyone will be a milk-drinking, sexy, innocent, angel waif like Kate Moss.