Analysis of Children's Television Program
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…this toy because all your friends will want them too.
The third commercial was for Kool-Aid. The big cartoon pitcher of red Kool-Aid creates a winter wonderland for snowboarders in the middle of summer. All the children appear to be expert skiers and snowboarders, while drinking Kool-Aid. This allows older children to regress to the pleasant experience of magical thinking. The advertisement wants children to associate Kool-Aid with a happy, carefree, magical time.
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