Analogue vs Digital Media
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…want to advertise in the future using different methods or you are a new company wanting to penetrate the market, then digital is the best medium.
Bibliography
Smith,P (1993), Marketing Communications an intergrated approach, Kogan Page
Advertising Association (1997), Marketing pocketbook 1998, NTC Publications
BBC (1998), BBC online sales package
BSB (1998), Sky Digital sales package
References
WWW.DigitalTVReport.Com
Authors Shaun Match, Andrew Akuffo, Andrew Davis
WWW.Sky.co.uk
WWW.BBC.co.uk
WWW.Telewest.co.uk
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