An essay on shopping malls and the power struggles going on within them: A critical analysis of Fiske's "Shopping for Pleasure", from "Reading The Popular".
An essay on shopping malls and the power struggles going on within them.
In this essay, I have given a critical analysis of Fiske's "Shopping for Pleasure", from
"Reading The Popular". In this analysis, I will be examining the main points in this chapter and discussing Fiske's explanation for including each one. I will also be examining counter arguments from other sources on his theories.
There are five distinctive sections within this chapter: 'malls, power …
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…themselves in a controlling rather than dependent relationship to the social order."
In this summary of 'Reading the popular', John Fiske demonstrates the need for commodities we have, not necessarily survival needs, but simply a desire for commodities, women and the working class particularly. It seems, through the evidence shown that the most considerable desire for commodities in general comes from those who are denied things, whether it be jobs, money or even sex equality.
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