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Aesthetics is concerned with the way an object affects our senses, particularly in visual terms. Once a design has been completed people will want to evaluate or criticise it. They may comment on how well it works but their initial reactions will probably be based on its aesthetics qualities. Aesthetics covers a range of factors, which affect each other. For example, every shape is made up of lines. It has a proportion and could be …

…are sometimes used to give a feeling of efficiency, perhaps in a working environment. This is another topic that I will have to look at, the choice of materials. This is important because as I have already mentioned, the material reacts with the way stimulation of the consumer. I would want the materials that I use to stimulate the consumer as much as possible so that he/she is happy and feels good about it.