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Like death and taxes, advertising has always been an inescapable part of western life. Producing everything from the Energizer Bunny to the Green Giant, advertising is the ultimate tool that corporations use to communicate to consumers through television, radio, newspapers, billboards, and every other place imaginable. Corporations benefit from advertising through increased sales. The effects of advertising have appreciably increased the quality of life of consumers. Finally, the communication potential of advertising has made it …

…tool for corporations to reach and sell goods and services to consumers, it has attained several new roles as well. Playing a irreplaceable part in western culture, advertising as become a complement to entertainment. And as a deliberate link in the free market imperfections, advertising is a communication and information device that is vital to the functioning of the economy. Advertising is indeed effective and its countless implications on the free market cannot be denied.